Segment Analysis of Internal Sizing Agents Market: Products, Applications, and End-Users

In Business Insights
September 12, 2025

The global Internal Sizing Agents market was valued at US$ 1.2 billion in 2023 and is projected to reach US$ 1.8 billion by 2030, at a CAGR of 5.8% during the forecast period.

Internal sizing agents are critical chemical additives used in paper manufacturing to control water penetration during production. These agents modify paper surfaces to prevent liquid absorption while maintaining printability and strength. The market is primarily driven by rising demand for packaging materials, printing papers, and specialty paper products across multiple industries worldwide.

With paper manufacturers increasingly focusing on sustainability and process efficiency, the internal sizing agents market is witnessing significant technological advancements. Key industry players are developing eco-friendly formulations that maintain performance while reducing environmental impact.

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Segmentation by Product Type

The internal sizing agents market comprises four major product categories, each with distinct chemical compositions and performance characteristics:

1. Alkyl Ketene Dimer (AKD)

AKD is the most widely used internal sizing agent, particularly in alkaline papermaking processes. It forms ester bonds with cellulose fibers, creating permanent hydrophobic properties.

  • Market Insight: AKD accounts for approximately 45% of global demand, preferred for its excellent sizing performance across various paper grades. Its neutral curing mechanism makes it suitable for most paper types without affecting strength properties.

  • Trend: Manufacturers are developing modified AKD formulations with faster curing times to improve production efficiency. The rise of digital printing has further boosted demand due to AKD’s superior compatibility with modern printing technologies.

2. Alkenyl Succinic Anhydride (ASA)

ASA offers rapid sizing development and is commonly used in high-speed paper machines where immediate sizing is required.

  • Market Insight: ASA is gaining popularity in packaging applications where quick drainage and high sizing efficiency are critical. The segment is growing at 6.2% CAGR, outpacing the overall market average.

  • Trend: Development of stabilized ASA emulsions has significantly reduced hydrolytic instability issues, making this product category more attractive to paper mills. Recent innovations focus on extending emulsion shelf life for better inventory management.

3. Rosin-based Sizing Agents

Traditional rosin-based agents remain important for acid papermaking processes, though their market share has gradually declined in favor of synthetic alternatives.

  • Market Insight: While representing only about 20% of the current market, rosin-based products maintain demand in specialty papers where specific surface properties are required. Some mills continue using them due to established processes and lower capital requirements.

  • Trend: Modified rosins with improved performance characteristics are emerging, particularly in Asian markets where traditional paper production methods persist. Environmental concerns continue to pressure this segment as mills transition to alkaline systems.

4. Other Sizing Agents

This category includes experimental and niche sizing chemistries such as fatty acid-based products and hybrid systems.

  • Market Insight: Though a small segment, it represents important innovation potential. Manufacturers are developing bio-based sizing agents to address sustainability concerns in the paper industry.

  • Trend: Increased R&D activity is evident, particularly in Europe and North America, as companies seek alternatives to petroleum-based sizing agents. Some novel chemistries show promise for specific applications like food-contact packaging.

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Segmentation by Application

Internal sizing agents serve distinct purposes across various paper types, with performance requirements varying significantly by application:

1. Writing & Printing Papers

The largest application segment, where sizing prevents ink feathering while maintaining surface strength and print quality.

  • Insight: Accounts for approximately 35% of total consumption. The shift toward digital printing has increased performance requirements, favoring high-performance synthetic sizing agents.

  • Trend: Growing demand for digital-friendly office papers in emerging economies is driving market growth. Manufacturers are optimizing sizing systems for improved toner adhesion and reduced curling in laser printing applications.

2. Packaging Materials

Critical for moisture protection in corrugated boxes, folding cartons, and other packaging formats.

  • Insight: This application has seen the fastest growth (6.7% CAGR) due to e-commerce expansion and sustainable packaging trends. ASA is particularly favored for its excellent performance in recycled fiber applications.

  • Trend: The push for curbside-recyclable packaging is influencing sizing agent selection. Recent focus has been on developing systems compatible with recycled fibers while maintaining barrier properties.

3. Paperboard

Used in food service packaging, graphic boards, and industrial applications where moisture resistance is essential.

  • Insight: Represents about 25% of the market. The segment benefits from the continued substitution of plastic packaging with paper-based alternatives.

  • Trend: Increasing regulatory requirements for food-contact materials are driving innovation in FDA-compliant sizing systems. Some manufacturers are developing specialty sizing agents for grease-resistant applications.

4. Tissues & Towels

Special sizing formulations are used in certain tissue products to balance absorbency with surface strength.

  • Insight: Niche but high-value application. While most tissues don’t require sizing, premium products use internal sizing to create unique performance characteristics.

  • Trend: Development of softness-retentive sizing agents for luxury tissue products has gained attention. Some innovative chemistries allow controlled absorbency without compromising sheet integrity.

5. Specialty Papers

Includes label papers, release papers, and other technical papers requiring specific surface properties.

  • Insight: Though smaller in volume, this segment commands premium pricing. Each specialty application often requires custom sizing solutions.

  • Trend: Growth in pressure-sensitive labels and other high-performance papers is creating opportunities for specialized sizing agents. Some manufacturers offer tailor-made formulations for specific end-uses.

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Segmentation by End-User

1. Paper Manufacturers

Integrated pulp and paper mills represent the core customer base for internal sizing agents.

  • Insight: Large mills typically purchase sizing agents in bulk quantities through long-term contracts. Smaller mills often prefer standardized products from regional distributors.

  • Trend: The consolidation of paper industry players has increased buying power among end-users, putting pressure on margins. Suppliers are responding with value-added technical services and customized solutions.

2. Paper Converters

Some converting operations apply additional sizing treatments to enhance product performance.

  • Insight: This segment represents a smaller but growing portion of the market. Converters often require ready-to-use sizing formulations rather than raw chemicals.

  • Trend: The rise of specialty converters focusing on niche paper products has created new opportunities for sizing agent suppliers. Some offer co-development services for customized solutions.

3. Merchants & Distributors

Play a crucial role in the supply chain, particularly for small and medium-sized paper producers.

  • Insight: Regional distributors account for approximately 20% of total sales. They provide important technical support and inventory management services to their customers.

  • Trend: Digital platforms for chemical procurement are changing distribution channels. Some larger suppliers are developing direct-to-mill sales strategies that could impact traditional distribution models.

4. Research Institutions

Universities and technical centers work with sizing agent manufacturers to develop new formulations and applications.

  • Insight: While small in volume, this segment plays a critical role in technology development. Collaborative research often leads to commercially viable innovations.

  • Trend: Increased focus on sustainable paper products has boosted research activity. Several joint projects between academia and industry are exploring bio-based alternatives to conventional sizing agents.

5. Specialty Chemical Formulators

Companies that create customized sizing solutions for specific applications or regions.

  • Insight: These formulators often combine multiple additives to create turnkey sizing systems. They serve markets where mills lack extensive chemical expertise.

  • Trend: Growth in specialty paper applications has increased demand for formulators’ services. Some have developed proprietary sizing technologies that offer unique performance benefits.

The Internal Sizing Agents market demonstrates clear segmentation patterns across product types, applications, and end-users. By product type, AKD and ASA dominate due to their superior performance in modern papermaking processes. By application, packaging materials represent the fastest growing segment, driven by e-commerce expansion and sustainability trends. By end-user, paper manufacturers remain the primary customers, though specialty formulators and converters are gaining importance in niche markets.

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Internal Sizing Agents Market – View in Detailed Research Report

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Internal Sizing Agents Market – View in Detailed Research Report