Segment Analysis of Multi Pack Carriers Market: Products, Applications, and End-Users

The global Multi Pack Carriers market was valued at US$ 3.2 billion in 2023 and is projected to reach US$ 4.8 billion by 2030, at a CAGR of 5.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Multi-pack carriers are versatile packaging solutions designed to group beverage containers together for retail sale while providing convenient carrying handles. These carriers play a crucial role in product branding, logistics efficiency, and consumer convenience across the beverage industry.

The market growth is driven by increasing demand for packaged beverages, sustainability initiatives, and the need for cost-effective transportation solutions. Brand owners are increasingly adopting multi-pack carriers as they reduce packaging waste and enhance shelf appeal compared to traditional shrink wrap or plastic rings.

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Segmentation by Product Type

The multi-pack carriers market can be categorized based on material and capacity configurations:

1. By Material Type

Paper & Paperboard Carriers

Paper-based carriers dominate the market accounting for 65% share, valued for their recyclability and superior branding potential. These eco-friendly solutions are increasingly preferred by major beverage companies implementing sustainable packaging strategies.

Market Insight: The 65% market share reflects paperboard’s dominance as the standard for premium beverage packaging, offering excellent printability and structural integrity.
Trend: Leading brands are transitioning to 100% recyclable or compostable solutions, with paperboard carriers becoming the packaging of choice for environmental initiatives.

Plastic Carriers

Plastic carriers, particularly those made from rPET, maintain a 30% market share due to their durability and moisture resistance for challenging logistics environments.

Market Insight: Despite regulatory pressures in some regions, plastic carriers remain cost-effective for wet or humid applications where paperboard proves less durable.
Trend: Development of bio-based plastics and incorporation of post-consumer recycled content are helping sustain market relevance amid sustainability concerns.

Other Materials (Hybrid, Fabric)

Innovative material combinations are emerging to serve specialized market needs, particularly in premium brand segments.

Market Insight: While representing a smaller market share currently, this segment demonstrates the highest innovation potential as brands seek unique carrier solutions.
Trend: Growth in branded fabric carriers for premium beverages shows a CAGR of 12% as luxury brands invest in reusable packaging solutions.

2. By Capacity Configuration

2 to 3 Bottles/Cans Carriers

Compact designs favored for single-serve or premium product groupings.

Market Insight: This configuration commands premium pricing in craft beer, cider, and ready-to-drink cocktail segments due to its convenient format.
Trend: Growing at 7% annually as premiumization trends drive demand for smaller, convenience-oriented packaging.

4 to 8 Bottles/Cans Carriers

The industry standard configuration representing 60% of total carrier sales.

Market Insight: Dominates mainstream beer and soft drink packaging where it offers optimal balance between consumer convenience and retailer margin.
Trend: Design innovations focus on ergonomic handles and shelf stability to enhance shopper experience.

More than 8 Bottles/Cans Carriers

High-volume solutions preferred by warehouse clubs and high-volume retail channels.

Market Insight: Shows strongest growth (8% CAGR) as warehouse club expansion accelerates globally.
Trend: Structural innovations aim to reduce weight while maintaining strength for larger pack sizes.

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Segmentation by Application

1. Alcoholic Beverages

The leading application segment, representing 58% of carrier usage, primarily in beer packaging.

Insight: Brewers achieve 15-20% packaging cost reductions versus alternatives while enhancing brand visibility.
Trend: Craft breweries driving customized carrier designs that reinforce unique brand identities through distinctive shapes and premium finishes.

2. Non-Alcoholic Beverages

Growing segment representing 42% share, driven by carbonated soft drinks and emerging beverage categories.

Insight: Carbonated soft drinks account for 45% of non-alcoholic carrier demand, with bottled water and RTD beverages showing fastest growth.
Trend: Increasing canned beverage formats (sparkling waters, teas, energy drinks) expanding application scope with 9% annual growth.

Segmentation by End-User

1. Beverage Manufacturers

Primary customers representing 65% of demand, working closely with suppliers on carrier specifications.

Insight: Large producers maintain dedicated packaging teams that collaborate with carrier suppliers through annual innovation cycles.
Trend: Increased emphasis on sustainability metrics and recyclability in procurement decisions.

2. Contract Packagers

Strategic partners handling packaging for multiple brands, representing 25% of the market.

Insight: Becoming crucial intermediaries as brand owners increasingly outsource packaging operations.
Trend: Vertical integration with material suppliers to optimize total packaging costs across client portfolios.

3. Retailers

Major chains accounting for 10% share through private label carrier programs.

Insight: Discount retailers particularly active in optimizing carrier designs for supply chain efficiency.
Trend: Retailers investing heavier in proprietary carrier designs to differentiate private label offerings.

The multi-pack carrier market demonstrates clear segmentation opportunities. By material, paperboard maintains leadership while facing competition from improved plastic solutions. By capacity, mid-range formats remain most popular, while bulk options gain share with warehouse expansion. By application, alcoholic beverages dominate but non-alcoholic segments exhibit robust growth potential.