The Global Liquorice Market was valued at USD 2.8 Billion in 2023 and is projected to reach USD 4.2 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.9% during the forecast period (2024–2030). This growth is being driven by increasing consumer preference for natural sweeteners, premiumization in confectionery products, and expanding distribution networks across supermarkets and e-commerce platforms.

As health consciousness rises globally, liquorice manufacturers are innovating with organic ingredients, functional benefits, and novel flavor combinations while maintaining the nostalgic appeal of this traditional candy. Below we analyze the Top 10 Companies in the Liquorice Industry—market leaders who are shaping the sector through product innovation and strategic expansion.

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🔟 1. Twizzlers (The Hershey Company)

Headquarters: Hershey, Pennsylvania, USA
Key Offering: Twizzlers, Nibs, Pull ‘n’ Peel

Twizzlers dominates North America’s liquorice market with 38% share in 2023. The brand’s distinctive twisted ropes and licorice bites generate over $400 million in annual sales through mass retail channels.

Product Innovations:

• 35% reduced sugar varieties

• Seasonal limited editions (Strawberry Lemonade, Tropical Punch)

• Cinematic co-branding partnerships

Download FREE Sample Report: Liquorice Market – View in Detailed Research Report

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9️⃣ 2. Red Vines (American Licorice Company)

Headquarters: La Porte, Indiana, USA
Key Offering: Red Vines, Sour Punch, Super Ropes

Second-largest U.S. liquorice producer with operations spanning 60+ countries. The company processes over 18,000 metric tons of liquorice annually at its Indiana facility.

Product Innovations:

• Plant-based gelatin alternatives

• Movie theater-exclusive formats

• Gluten-free certification across portfolio

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8️⃣ 3. Wiley Wallaby

Headquarters: Corona, California, USA
Key Offering: Organic Soft Licorice

Pioneer in organic liquorice with USDA and Non-GMO Project certifications. The company’s premium positioning commands 28% price premium versus conventional brands.

Product Innovations:

• First organic liquorice in U.S. mainstream retail (2014)

• Functional varieties with ginger and turmeric

• Direct-to-consumer monthly subscription service

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7️⃣ 4. Venco

Headquarters: Groningen, Netherlands
Key Offering: Dutch Drops, Dubbel Zoute, Zoethout

Europe’s liquorice leader producing traditional Dutch-style products since 1910. Exports to 40+ countries with particular strength in Northern Europe.

Product Innovations:

• Authentic ammonium chloride formulas

• Medicinal liquorice lozenges

• Sugar-free options for health-conscious consumers

Download FREE Sample Report: Liquorice Market – View in Detailed Research Report

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6️⃣ 5. Good & Plenty (Hershey Company)

Headquarters: Hershey, Pennsylvania, USA
Key Offering: Good & Plenty, Licorice Scotties

America’s oldest candy brand (1893) maintains strong generational appeal through classic pink-and-white capsules. Annual production exceeds 12,000 metric tons.

Product Innovations:

• Limited edition pastel colors

• Mini packs for portion control

• Throwback marketing campaigns

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5️⃣ 6. Halva (Joyva Corporation)

Headquarters: Brooklyn, New York, USA
Key Offering: Halvah Licorice

Specialist in Middle Eastern confections combining sesame halva with liquorice extract. Commands 65% share in U.S. ethnic candy aisles.

Product Innovations:

• Kosher and gluten-free certification

• Protein-enriched formulations

• Specialty grocery channel focus

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4️⃣ 7. Klene (Cadbury)

Headquarters: Bournville, UK
Key Offering: Licorice Allsorts, Pontefract Cakes

UK market leader producing traditional British liquorice formats since 1899. Sheffield facility outputs 15,000+ tons annually.

Product Innovations:

• Heritage recipe preservation

• Variety multi-packs

• Limited edition collaborations

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3️⃣ 8. RJ’s Licorice

Headquarters: Auckland, New Zealand
Key Offering: Natural Licorice

Australasian market leader holding 45% share across ANZ supermarkets. Uses local ingredients including Manuka honey.

Product Innovations:

• Manuka honey-infused varieties

• Recyclable packaging initiatives

• Duty-free channel distribution

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2️⃣ 9. Kookaburra Licorice

Headquarters: Melbourne, Australia
Key Offering: Soft Eating Liquorice

Specialist in ultra-soft textured liquorice exported to 22 countries. Operates Australia’s largest dedicated liquorice production facility.

Product Innovations:

• Texture optimization technology

• Private label manufacturing

• Industrial bulk formats

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1️⃣ 10. Kenny’s Candy

Headquarters: Jackson, Wisconsin, USA
Key Offering: Australian-Style Liquorice

Primary North American producer of Australian-style liquorice, supplying major theater chains and retailers.

Product Innovations:

• Custom formulation services

• Allergen-controlled production

• Private label co-manufacturing

Get Full Report Here: Liquorice Market – View in Detailed Research Report

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🌍 Market Outlook: Tradition Meets Innovation

The liquorice industry is balancing heritage formulas with modern consumer demands through three key developments:

📈 Key Market Trends:

• 22% CAGR in organic/natural segment (2024-2030)

• Premium small-batch and artisanal products

• Functional ingredient integration (digestive health, stress relief)

• Cross-category expansion into baking and beverages

Get Full Report Here: Liquorice Market – View in Detailed Research Report

These market leaders demonstrate how traditional confectionery is evolving to meet contemporary consumer expectations while preserving the distinctive flavors that have made liquorice a global favorite for centuries.