The Southeast Asia Strawberry Flavour Market was valued at USD 142.5 Million in 2023 and is projected to reach USD 198.7 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period (2024–2030). This growth is driven by rising demand for flavored food and beverages, increasing consumer preference for natural ingredients, and expanding applications in confectionery and dairy products across Thailand, Indonesia, Vietnam, and other ASEAN nations.

As Southeast Asia’s food industry undergoes rapid transformation with health-conscious trends and flavor innovations, strawberry remains one of the region’s most popular profiles. The following analysis profiles the Top 10 Companies in the Southeast Asia Strawberry Flavour Industry—a mix of multinational flavor powerhouses and regional specialists driving market evolution.

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🔟 1. Givaudan

Headquarters: Singapore (ASEAN Regional HQ)
Key Offering: Natural & Artificial Strawberry Flavors, Flavor Modulators

Givaudan leads the regional market with integrated flavor creation centers in Malaysia and Thailand. Their strawberry portfolio includes applications for baked goods, dairy, and beverages tailored to tropical climate stability requirements.

Innovation Highlights:

• Biofermentation-derived natural strawberry flavors
• Sugar-reduction compatible formulations
• Regional taste profile adaptations (20% sweeter than global standard)

Download FREE Sample Report: Southeast Asia Strawberry Flavour Market – View in Detailed Research Report

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9️⃣ 2. IFF (International Flavors & Fragrances)

Regional Hub: Bangkok, Thailand
Key Offering: TruSweet Strawberry, NURICA™ Natural Strawberry

IFF operates ASEAN’s largest flavor creation campus, developing strawberry profiles specifically for coconut-based desserts and tropical fruit beverage blends popular in Indonesia and Philippines.

Market Strengths:

• Proprietary taste modulation technology
• Market leader in Indonesia’s RTD tea segment

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8️⃣ 3. Symrise AG

Regional Facility: Kuala Lumpur, Malaysia
Key Offering: Diana Food Strawberry, Natural Extract Blends

Symrise sources over 60% of its strawberry raw materials from Vietnamese and Thai growers, ensuring supply chain sustainability while maintaining competitive pricing.

Certifications:

• 100% traceable sourcing from SEA farms
• Organic and halal-certified variants

Download FREE Sample Report: Southeast Asia Strawberry Flavour Market – View in Detailed Research Report

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7️⃣ 4. Firmenich

Production Base: Singapore
Key Offering: TasteGEM Strawberry, SugarReduction Solutions

Firmenich’s sugar-reduction technologies deliver authentic strawberry taste profiles in low-sugar formulations, a crucial capability for Southeast Asia’s health-focused reformulation trends.

Technical Advantages:

• 30% sugar reduction without taste compromise
• Stable performance in high-temperature processing

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6️⃣ 5. Takasago International

Regional HQ: Jakarta, Indonesia
Key Offering: Strawberry Keynotes, Reaction Flavors

Takasago has pioneered strawberry-mango and strawberry-lychee fusion flavors that dominate Indonesia’s snack market, securing 38% market share in flavored chips and extruded products.

Certifications:

• JAKIM Halal certification
• ISO 22000 food safety compliance

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5️⃣ 6. Döhler Group

ASEAN Hub: Bangkok, Thailand
Key Offering: Strawberry Juice Concentrates, Flavor Systems

Döhler’s vertically integrated model combines strawberry concentrates with proprietary flavors, offering cost-effective solutions for mid-tier beverage manufacturers across Vietnam and Cambodia.

Production Capacity:

• 50,000 metric tons annual juice processing
• Local sourcing from Vietnam’s Dalat region

Download FREE Sample Report: Southeast Asia Strawberry Flavour Market – View in Detailed Research Report

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4️⃣ 7. PT. Indesso Aroma

Headquarters: Jakarta, Indonesia
Key Offering: Tropical Strawberry Blends, Natural Flavors

Indonesia’s largest domestic flavor house commands 62% of the local market for traditional snack flavorings, with strawberry as its top-selling profile for wafer and biscuit applications.

Localization Factors:

• Flavor development tailored to Javanese preferences
• Small-batch production for SME manufacturers

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3️⃣ 8. Manildra Group

Regional Operations: Vietnam & Thailand
Key Offering: Strawberry Flavor Powders, Bakery Solutions

This Australian specialist has become the preferred supplier for Vietnam’s booming bakery sector, with technology enabling flavor retention in high-heat processing common to regional baked goods.

Technical Specifications:

• Thermal stability up to 220°C
• 6-month shelf life in tropical conditions

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2️⃣ 9. Vietnam Essential Oils Company

Headquarters: Hanoi, Vietnam
Key Offering: Strawberry Extracts, Natural Flavor Bases

Government-supported agricultural programs have enabled this Vietnamese producer to supply cost-competitive strawberry flavors to Cambodia, Laos and Myanmar at 20-30% below import prices.

Sourcing Network:

• Contracts with 300+ smallholder farmers
• Annual production of 1,200 tons strawberry equivalents

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1️⃣ 10. Masdly Sdn Bhd

Headquarters: Kuala Lumpur, Malaysia
Key Offering: Strawberry Flavor Emulsions, Bakery Specialties

Masdly dominates Malaysia’s halal-certified strawberry flavor market, exporting to GCC countries with formulations meeting strict Islamic dietary requirements.

Certifications:

• JAKIM Halal certified
• ISO 9001:2015 manufacturing

Get Full Report Here: Southeast Asia Strawberry Flavour Market – View in Detailed Research Report

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🌱 Market Evolution: Strawberry Flavor Diversification Accelerates

Southeast Asia’s strawberry flavor market is moving beyond traditional applications, with clean label and functional ingredients driving new formulations. Manufacturers are adapting to local preferences for intense sweetness and fruit combinations distinct from Western markets.

📈 Critical Industry Trends:

• 7.2% CAGR for organic/natural strawberry flavors (2024-2030)
• Premiumization in flavored milks and yogurt drinks
• Government support for domestic strawberry cultivation in Vietnam
• Increasing demand for heat-stable bakery flavors

Get Full Report Here: Southeast Asia Strawberry Flavour Market – View in Detailed Research Report

The profiled companies demonstrate how global flavor technology combines with regional expertise to create strawberry profiles uniquely suited to Southeast Asia’s dynamic food culture and growing consumer base.