The Southeast Asia Odor Control Deodorizer Market was valued at USD 215 million in 2024 and is projected to reach USD 325 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period. This expansion is fueled by rapid urbanization, heightened hygiene awareness post-pandemic, and stringent environmental regulations across ASEAN nations.
As sanitation standards rise and consumer preferences shift toward eco-friendly solutions, the region’s odor control sector is undergoing significant transformation. This analysis highlights the Top 10 Companies shaping Southeast Asia’s deodorizer landscape – from multinational chemical giants to regional specialists innovating for tropical climates.
🔟 1. SC Johnson & Son, Inc.
Headquarters: Racine, Wisconsin, USA
Key Offering: Glade aerosol sprays, plug-ins, and solid air fresheners
SC Johnson leads Southeast Asia’s household deodorizer segment with a 22% market share. The company tailors its global brands to regional preferences through tropical scent variants and humidity-resistant formulations.
Market Initiatives:
- Introduced charcoal-infused deodorizers for Asian markets in 2023
- Invested USD 15 million in Indonesian manufacturing facility
- Pioneered refillable systems to reduce plastic waste
Download FREE Sample Report: Southeast Asia Odor Control Deodorizer Market – View in Detailed Research Report
9️⃣ 2. Reckitt Benckiser Group plc
Headquarters: Slough, UK
Key Offering: Air Wick essential oil diffusers, automatic sprays
Reckitt’s Air Wick brand dominates premium shelf space across urban supermarkets. The company recently launched Buddhist temple-inspired fragrances for Thailand and tropical fruit variants for Indonesia.
Market Initiatives:
- Smart fragrance system compatible with Singaporean smart homes
- 25% sales growth in Vietnam’s e-commerce channels (2023)
8️⃣ 3. Kao Corporation
Headquarters: Tokyo, Japan
Key Offering: Bio-deodorizers, enzymatic cleaners
Kao leads in biological odor control solutions with proprietary microenzyme technology. Its Attack and Magiclean brands are market leaders in Thailand’s commercial cleaning sector.
Market Initiatives:
- Opened R&D center in Bangkok focusing on tropical odor solutions
- Partnership with 7-Eleven for travel-sized deodorizers
7️⃣ 4. Unilever PLC
Headquarters: London, UK/Rotterdam, Netherlands
Key Offering: Cif surface deodorizers, Comfort fabric sprays
Unilever integrates odor control across its home care portfolio through its “Clean Air” initiative targeting 50% VOC reduction in ASEAN products by 2026.
Market Initiatives:
- Launched bamboo charcoal air purifiers under Domex brand
- Strategic partnership with Grab for in-car deodorizer sampling
Download FREE Sample Report: Southeast Asia Odor Control Deodorizer Market – View in Detailed Research Report
6️⃣ 5. Henkel AG & Co. KGaA
Strong>Headquarters: Düsseldorf, Germany
Key Offering: Professional-grade odor eliminators
Henkel serves the hospitality and healthcare sectors through its Bref and Patrichlor lines, holding 18% of the region’s industrial deodorizer contracts.
Market Initiatives:
- Developed hospital-grade sterilization deodorizers for ASEAN markets
- Acquired Malaysian specialty chemical manufacturer Synthomer
5️⃣ 6. Church & Dwight Co., Inc.
Headquarters: Ewing, New Jersey, USA
Key Offering: Arm & Hammer baking soda-based deodorizers
The company’s “Tropical Fresh” line achieved 120% growth in Philippine markets by leveraging natural baking soda technology for humid climates.
Market Initiatives:
- Established coconut-shell activated charcoal production in Indonesia
- E-commerce bundle deals with Lazada and Shopee
4️⃣ 7. Sappe Public Company Limited
Headquarters: Bangkok, Thailand
Key Offering: Herbal-based deodorizers with lemongrass, pandan
This Thai market leader’s “Sabai Aroma” line accounts for 31% of Thailand’s natural deodorizer sales, capitalizing on traditional herbal remedies.
Market Initiatives:
- Expanded to 8 ASEAN countries with zero-chemical certification
- Launched monk-endorsed temple fragrance collection
3️⃣ 8. PT Lion Wings
Headquarters: Jakarta, Indonesia
Key Offering: Low-cost aerosol deodorizers
Lion Wings dominates Indonesia’s value segment with 42% market share, distributing its “Stella” brand through 250,000 warungs (local shops).
Market Initiatives:
- Halal-certified production facility in Surabaya
- Expanded rural market penetration through micro-distribution
2️⃣ 9. Amway Corp.
Headquarters: Ada, Michigan, USA
Key Offering: Premium air treatment systems
Amway’s Atmosphere Sky system targets affluent urban households, with 15,000 local distributors trained annually on odor solutions.
Market Initiatives:
- Intelligent air monitoring with IoT integration
- Collaboration with Malaysian interior designers
1️⃣ 10. Godrej Consumer Products Limited
Headquarters: Mumbai, India
Key Offering: Hit anti-mosquito deodorizers
Godrej’s dual-action products combine odor elimination with insect repellency, holding patents for 72-hour fragrance technology.
Market Initiatives:
- Launched malaria prevention initiative with ASEAN health ministries
- Developed portable deodorizers for ride-hailing vehicles
Get Full Report Here: Southeast Asia Odor Control Deodorizer Market – View in Detailed Research Report
🌿 Outlook: Smart Solutions and Sustainability Drive Market Evolution
The market is transitioning from odor masking to integrated air quality management with three key trends:
📈 Market Growth Drivers:
- 65% ASEAN urbanization rate by 2030
- 38% increase in product trials post-pandemic
- VOC regulations in Singapore and Malaysia
- 27% e-commerce growth in FMCG sales
Consumer preferences increasingly favor:
- Plant-based formulations (28% market share)
- Refillable and recyclable packaging
- Smart home integration
- Culturally-specific fragrances
Get Full Report Here: Southeast Asia Odor Control Deodorizer Market – View in Detailed Research Report
