The Middle East Pea Fibre market size was valued at US$ 28.5 million in 2024 and is projected to reach US$ 39.7 million by 2030, growing at a CAGR of 5.7% during 2024-2030.
Pea fibre, derived from yellow peas, has emerged as a versatile plant-based ingredient gaining traction across food industries. Its high dietary fibre content and functional properties make it particularly valuable in bakery, meat alternatives, and nutritional supplements. While the market shows promising growth, manufacturers face challenges in balancing cost efficiencies with rising demand for organic variants.
Pea fibre demonstrates remarkable water-binding and emulsification properties that enhance texture in various food applications. The ingredient’s clean-label appeal continues to drive adoption, especially as Middle Eastern consumers increasingly prioritize health-conscious products. Recent innovations in texturization techniques have further expanded pea fibre’s applicability in plant-based formulations.
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Market Overview & Regional Analysis
The United Arab Emirates commands approximately 40% of regional pea fibre consumption, fueled by its sophisticated food processing sector and high disposable income levels. Saudi Arabia follows with 28% market share, where strategic government initiatives to diversify food sources are creating new opportunities. While Israel has a smaller overall market size, it leads in product innovation and organic certifications.
Egypt demonstrates significant potential given its large population base and growing health awareness, though import dependence currently limits market penetration. The Gulf Cooperation Council (GCC) countries collectively account for 73% of regional pea fibre imports, with local production ramping up to meet accelerating demand. Regulatory harmonization across MENA countries presents both challenges and opportunities for standardized product offerings.
Key Market Drivers and Opportunities
The market’s expansion stems from multiple converging trends. Rising diabetes prevalence across the Middle East is driving demand for low-glycemic index foods, where pea fibre serves as an ideal ingredient. The plant-based food revolution, though later to the region than Western markets, is now gaining momentum with 22% year-over-year growth in meat alternative launches.
Product development teams are actively exploring pea fibre’s functional benefits beyond nutrition – its binding properties reduce formulation costs while improving texture in applications ranging from gluten-free bakery to extended shelf-life products. The prebiotic segment shows particular promise, with clinical studies validating gut health benefits that resonate strongly with regional consumers increasingly focused on digestive wellness.
Challenges and Restraints
Supply chain volatility remains a persistent hurdle, with shipping delays and fluctuating raw material costs impacting margin stability. While organic pea fibre commands premium pricing, certification complexities and limited supplier options create bottlenecks. Some manufacturers report formulation challenges when substituting traditional ingredients with pea fibre, requiring adjustments to processing parameters.
Consumer education gaps persist regarding pea fibre’s benefits versus conventional fibre sources. Price sensitivity in certain Middle Eastern markets also slows adoption rates despite the ingredient’s functional advantages. Regulatory variations across countries add complexity for regional players seeking standardized product offerings.
Market Segmentation by Type
- Organic Pea Fiber
- Conventional Pea Fiber
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Market Segmentation by Application
- Food Industry
- Dietary Supplements
- Pharmaceutical
- Other
Market Segmentation and Key Players
- Roquette Frères
- Cosucra Groupe Warcoing SA
- NutriPea LP
- Shandong Jianyuan Foods Co., Ltd
- Emsland Group
- Yantai Oriental Protein Tech Co., Ltd.
- Vestkorn
- Dakota Dry Bean
- Puris Foods
- Fenchem
Report Scope
This comprehensive analysis covers the Middle East Pea Fibre market landscape from 2024 through 2030. The report delivers actionable insights including:
- Market sizing and growth projections with detailed segmentation
- Competitive intelligence on major players and emerging challengers
The research methodology combines primary interviews with industry experts and extensive secondary research. Key elements analyzed include:
- Production capacity expansion projects
- Import/export dynamics
- Pricing trends and raw material sourcing
- Regulatory environment and compliance requirements
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